Email Project Manager

Remote
Full Time
Entry Level

meltmedia is looking for an Email Project Manager who is passionate about the Internet and enjoys working cross-functionally with marketing, creative, and technology teams to execute email marketing programs.

This position involves managing the production of email communications such as client newsletters, product surveys, feedback forms, and company announcements. The Email Project Manager will work closely with meltmedia's internal teams to create visually appealing email templates, effective landing pages, and other online messaging for various audiences. They will utilize online tools to create mass email campaigns, track open and delivery rates, and monitor subscriptions according to spam regulations.

The ideal candidate should have experience in direct marketing and/or web marketing, with knowledge of database management practices and the ability to combine strategic vision with demonstrated marketing experience. This position requires someone who can translate business objectives into strategies and project plan for high-volume email marketing programs while providing a service-oriented approach including excellent organizational, attention-to-detail, quality control, and analytical skills. The candidate must be able to work independently in a fast-paced environment, along with having strong communication and team-based skills to execute projects with demanding deadline expectations.

meltmedia operates in a hybrid/remote environment and can consider candidates who are permanent residents of any of the following states: Arizona, Colorado, Florida, New Mexico, Tennessee, and Washington.

Responsibilities:

  • Manage the entire lifecycle of an email marketing campaign including requirements gathering, planning, scheduling, design, development, and coordination with supporting parties
  • Identify campaign objectives and key performance indicators
  • Define customer segmentation and business logic in coordination with clients and campaign objectives
  • Drive overall email capture initiatives to grow customer email lists and opt-ins. Improve click-through and open rates as well as brand engagement
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
  • Coordinate with the design and development teams to ensure the campaign aligns with marketing strategy and has been tested accordingly for deployment
  • Maintain email best practices including browser/client/device compatibility, the appearance of subject lines, use of images, etc.
  • Analyze key email marketing performance indicators (KPIs) to continually optimize email programs
  • Identify, test, and implement new opportunities to improve conversion and customer satisfaction via email communications
  • Introduce and promote e-marketing best practices such as segmentation and testing, aggressive profiling, drip campaigns, geo-targeting, dynamic content delivery, etc.
  • Nurture client relationships and maintain high satisfaction

Must-have Qualifications:

  • 2+ years of project management experience in a client-facing role
  • Exposure to the email marketing process through one of the major email clients like Gmail, Hotmail, AOL, Outlook, and Yahoo
  • Experience with consumer marketing communications, creative optimization, segmentation, targeting, database management, and list creation
  • Basic familiarity with web analytics systems (e.g. Omniture, Google Analytics) and web technologies (e.g. HTML, APIs, and SEO)
  • Strong understanding of email regulations (e.g. CAN-SPAM) and the ability to articulate and champion for email marketing best practices and standards
  • The intrinsic motivation and autonomy to work independently
  • Great communication with diverse stakeholders and channels
  • Strong analytical and problem-solving skills
  • A deep respect for deadlines, details, and accuracy
  • Brainstorming, consensus-building, and conflict resolution skills
  • Ability to treat people with respect under all circumstances and instill trust in others while upholding the values of the organization

Nice-to-have Qualifications:

  • Hands-on experience across the end-to-end email marketing process
  • Familiarity with online media, search, e-commerce, and/or website development
  • Experience in the healthcare/pharmaceutical industry
  • Agency or brand marketing background

Diversity & Inclusion: 

At meltmedia, we strive to create a diverse and inclusive environment. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Compensation is based on market standards and candidate experience; please inquire about our benefit plan

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